There are those who consider themselves acdemically superior who feel the ordinary public could not care less for about efforts to prevent climate change and living sustainably. This is not the case, they just would like to see proper leadership on bringing it about.

Inside track

This guest post, by Matthew Evans of Ipsos MORI,  is based on recent international research conducted by Ipsos MORI.

Delivering behaviour change is essential if we are to have a more sustainable society. Meeting the UK’s climate change targets will require action at an individual as well as governmental level.

There is a variety of ways in which these changes in behaviour can be achieved. These include top down legislation, providing information to enable people to make informed decisions, and offering incentives to ease the financial cost to people of making changes to the way they travel, heat their homes and choose more environmentally-friendly products. But what do the public think about these efforts to change the way they live?

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